Leading learning strategy and content design for human transformation at scale.

Creating digital content experiences for a 0 to 1 product for manager effectiveness

BetterUp Manage

Project Goal:

Create curated, AI-powered learning journeys that boost managerial skills that drive organizational performance.

What is BetterUp Manage?

See the video to learn more.

Project Details

My Role

Learning experience design cross-functional lead. Collaborated with designers, UX copywriters, technical project managers, developers, video producers, and more to create 0 to 1 manager effectiveness product.

My Contributions

Leveraged coaching, clinical, and learning science expertise to inform prescriptive growth journeys.

  • Led information architecture and iterations for overall product development

  • Content design and iterations for 22 digital experiences for managerial and leadership skills

  • Created over 40 AI-powered learning experiences through prompt engineering and collaboration with machine learning team

  • Developed and implemented a process for localized content into three (3) additional languages

  • Enhanced usability of product by adding mobile responsiveness to 60+ digital content experiences

Project Timeline

5 months

Fall 2023 - Winter 2024

A few highlighted contributions and artifacts for BetterUp Manage ↓

Contribution #1

Informed learning design strategy and information architecture to promote manager effectiveness

Using a blend of human and digital interventions, how might we drive manager effectiveness at scale?

Aligned on Learn, Practice, Commit mental model for users.

Core Interventions Included:

  • Whole Person Assessment

  • 1:1 Live Coaching Debrief

  • AI-Powered Reflections

  • Interactive Learning Modules

  • Coaching Reels

  • Group and Peer Coaching

  • Interactive Reflection Modules

  • 1:1 Journey Reflection Coaching Session

Contribution #2

Created digital content experiences that augment human-led coaching interventions

Initial Content Design

Designed twenty-two (22)  innovative digital experiences fostering scalable mindset, skills, and behavior change for eleven (11) managerial competencies.

Content Iterations

Participated in fifteen UXR interviews with external beta test members 

AND

Analyzed 300+ survey respondents from external beta test members 

Key Member Pain Points

  • Users desired more content experiences to support enhanced learning and reflection; specific attention to applying knowledge 

  • Content did not meet users “where they are.” Content felt generic and not personalized to them. 

  • Need for increased user flow and usability in order to promote user growth. Initial design paradigms took away from the content. 

  • Increase usability of atomic learning experiences by enabling mobile responsiveness for user viewing on the go

What I Learned

Personalized and AI-augmented experiences: Digital content experiences will continue to need to “meet users” where they are. Hyper personalization will become even more desired. 

Feedback Loops: Users often already know, or grasp easily, learning content. The “secret sauce” is in applying that knowledge to their life to show demonstrated growth. 

 

Simplify Design Paradigms: Create atomic-level experiences that are simple and delightful.

Interested to see more of my work? Check out how I supported user well-being at Grit Digital Health