Helping users turn evidence-based information into action

Created new content category for digital well-being platform

The Product:

YOU at College is an upstream, comprehensive well-being platform that personalizes content, resources, and action steps for college-going users.

The Problem:

The mental model for using a digital well-being platform highlighted three key motivators:

1) Checking in on my well-being

2) Visualize my current state of well-being

3) Selecting a focus area or goal for myself

While YOU at College sourced expert advice, and campus resources, there was a lack of “action-oriented” content for users to upskill and positive impact their current levels of well-being.

The Goal:

Create actionable, delightful, and interactive content and learning modules that deliver users key well-being outcomes

Project Details

My Role

Served as well-being SME to source and evaluate well-being interventions for 23 priority areas. Provided end-to-end content design and outcome measurement to inform future product roadmap.

My Contributions

  • Created over 60 pieces of evidence-based digital well-being content for 20 well-being topics/areas (i.e. stress and anxiety, finances and basic needs, mindfulness, etc.) 

  • Collaborated with design and dev teams for UX/UI of new content type

  • Measured efficacy of skills content that informed future product roadmap

Project Timeline

3 months

Fall 2021

Process and key outcomes of

skills project ↓

Created evidence-based and action-oriented content type to promote user growth

Content Design and Management

Outcomes

33%

Of content views were Skill Cards

74%

Of users reported having learned a skill (2022-2023)

93%

Of students that learned a tip or skill have practiced it

What I Learned

Knowing something and doing something are different: Content must move beyond information transfer. Modern content approaches must allow users to apply knowledge and create feedback loops.

Users craved applicability to their life: To promote learning, content must establish relevance to a users’ experience

Need to evolve from static written content: Long-form static content, no. matter how good it is, does not meet the expectation of users for delightful, digestible, and impactful well-being content

Not too shabby. See how I expanded this work into interactive content modules.